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amp it

quick reference

Amp It shades. Vanilla Latte (pale beige). Cannoli (pale cool pink). Strawberry Shortcake (warm pinky nude). Malassada (mauve-y nude). Boston Cream (cool milky cocoa). Toasted Marshmallow (mid-tone warm brown). Caramel Crème (warm caramel nude). Rich

are these lip products new formulas?

No, these formulas are the same Amp It and Contour It you know and love!  You can see the full ingredients list at povbeauty.com.

do the colors taste like the desserts they are named after?

Yes, each Amp It flavor has a unique, delicious taste and scent inspired by its namesake, and pairs perfectly with any Contour It.

can these be worn alone?

Absolutely! Both Amp It and Contour It are made to stand on their own. Contour It adds definition and shape, while Amp It delivers buildable color payoff and a juicy finish.

will it dry out my lips?

Nope! Amp It is the same product you know and love for its deep moisture and buildable pigment. POV HACK:Apply Contour It to clean, exfoliated lips. Outline or softly overline, then lightly fill and blend inward as desired. Let the liner set for a fe