trace it
is trace it available in stores?
Yes, starting October 29 at all U.S. and select Canada Sephora locations, alongside continued availability on povbeauty.com, TikTok Shop, and Sephora.com.
how should i store trace it?
Store it horizontally; this keeps the ink flowing evenly and helps maintain performance over time.
when is trace it available?
povbeauty.com: October 22, 2026Sephora.com: October 22, 2026TikTok Shop: October 22, 2026Mikayla TikTok live: October 28, 2026Sephora Stores: October 29, 2026
do i need to prep my lips first?
Clean, dry lips give the best, longest-lasting results. Applying over heavy balm or oil can shorten wear time and affect how the color grips.
is trace it fragrance-free?
Yes, Trace It is fragrance-free.
what is your return/exchange policy for trace it?
We get it—sometimes products aren't what you expect. If you are not fully satisfied with your purchase, you have 30 days to return it and we will refund the cost of your purchase. If a return request is greater than $50, the products must be returned
how long does trace it last on the lips?
Up to 12 hours of wear, with a formula designed to resist transfer or smudging.
how do i apply trace it?
POV Hack: Store Trace It horizontally for optimal ink flow and performance. For best results, start with clean, dry lips and avoid applying heavy balm or oil underneath, as this can affect wear time.
can i use trace it with other products?
Yes, Trace It is designed to be worn alone for a soft matte finish—or layered with your favorite gloss, balm, or lipstick to add shine and dimension. It also pairs perfectly with other POV Beauty products:
how is this different from a regular lip liner?
Trace It's sculpted, slanted tip has two working sides: a precision tip for sharp borders and a flat side for filling in, softening, or diffusing color. Trace It can line, contour, fill, and blur, all with a single tool. It's engineered with LineLock
where can i buy trace it?
Trace It launches October 22 on povbeauty.com, sephora.com, and TikTok Shop. Live in Sephora stores October 29.
is trace it safe for sensitive lips?
Yes, Trace It is safe for sensitive skin.
what is trace it?
Trace It is a multi-effect lip marker. One tool that replaces the need for multiple lip products. With a sculpted, flow-through tip and saturated, ink-like pigment, Trace It lets you create everything from crisp lip definition to soft, blurred ombré,
what shades does trace it come in?
Trace It is available in six shades, ranging from nude to mauve:
what makes trace it's formula different?
Two proprietary technologies work together:. The formula also contains hyaluronic acid, which helps the marker glide smoothly and comfortably while reducing settling into lip lines.
who is trace it for?
Anyone who wants more control over their lip look, whether that's sharp overlining, soft contouring, diffused blurring, or filled-in lip color.